Appliance brand Haier has announced the launch of its first virtual showroom. Available across all European countries, the virtual showroom will offer visitors an "exclusive, immersive and real-time digital experience" that assists customers in visualising Haier products in their homes.
Using their smartphone, tablet or PC, visitors can move freely and without restriction around two distinct 3D environments, discovering the latest products in Haier's catalogue as they do so. The user will be able to enter a "tailor-made home of the future", with video content and virtual catalogues are accessible alongside depictions of products such as refrigerators, wine cellars and washing machines.
Augmented reality even gives the user the opportunity to transport the products into their own home environment, allowing them to visualise the appliances as they might sit in different spaces.
Constantly updated with the latest products, the spectacular virtual showroom will offer consumers the best and most immersive experience, and can be adapted to the needs of different markets. It can even be customised according to the country it is being accessed from.
With no app instalment required, the brand says it's another "smart" step forward for Haier, following the launch of its smart home app back in September 2020.
Jim McEwan, Haier's chief commercial officer UK & Ireland, said: "The launch of our virtual showroom is another step for the Haier brand towards an offer that is increasingly tailor-made, technologically advanced and characterised by a premium design. Haier’s mission is offering to our consumers premium and unique experiences, and we are confident that this interactive and immersive journey into our ecosystem will satisfy their expectations".
Experience Haier's virtual showroom for yourself here.