BA expands sales team with three new ASM appointments

New HirePeople Tue 25th Jan 2022 by KBBFocus

BA expands sales team with three new ASM appointments

BA expands sales team with three new ASM appointments

Kitchen and bedroom manufacturer BA has announced the appointment of three new area sales managers. Each will be responsible for their own territory in the UK and Republic of Ireland. The primary objectives are to serve the company’s new and existing customer base, increase sales, maximise market presence and establish new dialogue with customers on the products and services available. They will also be responsible for developing new sales strategies, customer comms and market analysis across their assigned geographical location.

Charlotte Hall, pictured left, will be covering Yorkshire and the North East of England. Charlotte has been working in the KBB sector for 5 years with significant experience in selling kitchen appliances and worktops into kitchen retail showrooms across the UK. 

Gerrad Woods, pictured centre, will be responsible for the Republic of Ireland, and will make great use of his two decades of experience specialising in B2B sales and brand development for businesses in the KBB industry. His experience includes 25 years as a successful sales & business development manager and previous roles include senior sales positions at Tippo International, O&S Doors (ROI) and Collier Kitchen Supplies. 

Olivia Parelai, pictured right, will be In charge of covering the North West of England and the Isle of Man. She brings a wealth of experience in both CAD software and all aspects of kitchen design having worked in the KBB industry for the past 5 years including time at a market leading German manufacturer. 

Tags: new hire, people, ba, kitchens, bedrooms

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