Designer and distributor of kitchen taps, sinks, bathroom taps and showering solutions Abode has announced it has invested in a series of new digital products and services designed to grow its online footprint and provide integrated retail support. The new digital offering now includes a video library, product showreels, how-to guides, a YouTube channel, and social media content along with branded storytelling.
The move is to supply Abode, and Pronteau by Abode customers with instant access to informative support material and media assets. Abode has also invested in a new inhouse media hub, complete with contemporary kitchen. Abode can now design the area to suit its needs and produce high-quality media assets showing the latest style ideas and product innovations in a true-to-life setting. This is in addition to the showroom at its Barnsley HQ, which opened in October 2020.
Leanne Adamson, marketing manager at Abode, said: “At a time when home renovation spend is up 36%, we are reporting a surge in online customer engagement with kitchens topping the charts as the most common home project. As homeowners are now able to hone their wish-lists online, and research across a range of visual discovery platforms and image sharing sites, we want to make sure we are speaking the same language as our customers. In fact, at the close of the year Pinterest noted ‘industrial’, ‘modern’ and ‘modern farmhouse’ as the top three kitchen styles from 850,000 searches, which only proves that digital natives are fundamental in terms of brand awareness, consideration, intent and purchase. Our extensive trends-mapping and research into the UK kitchen market has allowed us to pinpoint key lifestyle trends and given that online research by consumers is now specific as opposed to just browsing, we know that home buyers demand luxury. Considering this, our online activities will zero in on all elements of luxury interior design such as space, wellbeing, efficiency, lifestyle, flexibility and climate change.”