MHK-UK has revealed that its focus for KBB Birmingham 2022 will be on the quality of its trade partnerships and the 'market-leading' levels of support that independent retailers can expect to receive from it.
While offering a range of kitchen furniture, appliances, worktops and accessories at varying price points, MHK-UK says it believes that product supply with excellent margins alone isn’t enough. David Morris, UK sales manager, said: “We understand that it’s in MHK’s interests for our retail partners to be as successful as possible and to do this, we need to give them as much support as we can – in addition to great product supply. We play a proactive, role in their businesses offering as much support as they require. This ranges from open-ended credit, something that ‘start-ups’ struggle to obtain and supplier bonuses to help with cash-flow and re-investment through to business planning and marketing support.”
MHK-UK will be promoting ‘kitchen-experts.co.uk’ – a new website that represents a partnership between MHK-UK, its suppliers and participating retailers. The website will supply MHK-UK retailers with qualified price conditioned sales leads. MHK-UK, will also be launching and giving out to retailers copies of its newly published book ‘The Little Black Book of Really Useful Business Tips.’ The A5-sized book, which is also available in a digital format, combines the business knowledge of MHK-UK’s sales director, Paul Wheeler, as well as that of David Morris.
At KBB Birmingham, MHK-UK will be showcasing new products from ‘Brigitte’ Kitchens and AEG appliances on Stand P84.