Geberit expands offering across mid-premium and basic-mid segments

BathroomsProducts Wed 28th Oct 2020 by Emma Hedges

Geberit expands offering across mid-premium and basic-mid segments

Geberit expands offering across mid-premium and basic-mid segments



Geberit has increased its offering to bathroom retailers following the launch of its Select Collection and expansion of its Aspire Collection. With 11 ranges, the mid-market Select Collection offers consumers a selection of ceramics and furniture that the company says provides on-trend design, space-saving solutions and wall-hung technology. This collection also includes several ranges that were formerly branded as Twyford.

Within the collection, customers can access the new space-saving Geberit Renova Plan range. The Geberit Selnova range features furniture and ceramic options, with a suite of options also available for compact spaces. Formerly known as Twyford E100/E200, it is available in both classic round and square designs. The Select Collection also includes the Geberit VariForm range, together with VariForm’s modular bathroom furniture. Geberit’s AquaClean Tuma shower toilet is also available to mid-market retailers.

In addition to the Select Collection, Geberit is continuing to innovate in the luxury bathroom market with the expansion of its premium offering, now known as the Aspire Collection. The brand-new Geberit ONE range is available through the Aspire Collection, and will join the existing aspirational ranges within this exclusive collection including Citterio, Xeno², myDay, Acanto, iCon, Renova and VariForm, as well as the premium AquaClean shower toilet models, Sela and Mera. Geberit’s existing premium retail partners will continue to exclusively showcase the Aspire Collection aimed at the luxury bathroom market, as well as now being able to complement their current offering with the more affordable range of ceramic and furniture within the Select Collection.

Mark Larden, MD for Geberit, said: “Everything is changing at Geberit. Whether you’re new to the Geberit brand or an existing partner, we’re continuing to optimise and evolve our products and services. That’s because we understand the importance of meeting the ever-changing business requirements across the numerous sectors we supply.

“With the introduction of two newly-named collections (Select and Aspire) we’re opening up a wider range of choice across the mid-premium and basic-mid bathroom segments.

“The launch of the Select Collection, along with the expansion of our exclusive Aspire Collection, means that Geberit ceramics and the AquaClean shower toilet will now be available in more places than ever before, increasing consumer awareness of both Geberit and our innovations within the UK marketplace – and in turn driving more customers through the doors of our retailers.”

Tags: products, bathrooms, geberit, mark larden

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