British kitchen manufacturer Moores has upgraded its corporate website with a new look and site structure in what it says is a bid to 'better support new and existing customers'. The update comes at a pivotal time following the pandemic, which has accelerated demand for digital solutions within the kitchen manufacturing industry.
One major adaptation to the website is the division between Moores’ key customer channels – housebuilders, public sector housing, and tradespeople. The company says that channel specific information combined with simple navigation means the site now offers a more user-friendly experience for their business partners. The website also splits out Moores’ kitchen brands on separate microsites and displays the collections within each range, along with key product information about the huge range of doors, cabinets, and worktops on offer.
To support the shift towards more remote meetings, a suite of digital tools have also been developed with business customers in mind, including a brand-new virtual showroom that allows developers to view kitchen ranges and make their selections remotely. The new MiView portal also allows business partners to access information about their orders 24/7, along with viewing pricing information, amend delivery dates, and view kitchen designs.
Julie Holliday, head of marketing at Moores, said: "Over the last 2 years we have seen a shift towards businesses needing better digital platforms, and it has been a focus of ours to ensure our website meets these expectations.
"Feedback so far has been very positive, with ease of navigation and content quality coming out as a key success factor, which is a great result for all involved in the update."