InSinkErator has announced that it has once again supported Food Waste Action Week from the 6th to 13th March 2022.
Devised by Waste and Resources Action Programme (WRAP), Food Waste Action Week focuses on the message: ‘Wasting Food Feeds Climate Change’. The campaign aims to unite consumers and businesses to raise awareness of the devastating impact that food waste has on our planet. InSinkErator revealed that its support of this year’s Food Waste Action Week includes a host of social media activities, as well as teaming up with Instagram food blogger Meliz Cooks, who is passionate about reducing food waste.
Anne Kaarlela, marketing communications and customer service manager, Europe and Russia, InSinkErator, said: “It is incredible that 70% of the food that is wasted in the UK comes from consumers in their own homes, which equates to 4.5million tonnes of edible food that could have been eaten rather than being thrown away every year. We are passionate about encouraging everyone to use their leftovers, however we also appreciate that there is inedible waste with many of the meals we cook at home.”
An InSinkErator food waste disposer is said to help to manage edible food waste in the home. Fitting under the sink, it grinds food waste into minute particles, and then dispatches it down the drain. This helps the environment by diverting food waste from landfill, reducing the household’s carbon footprint and the related greenhouse gases. In addition, and where there is an anaerobic digester within the sewerage system, the nutrients from the food waste can be recovered and turned into biogas and fertiliser, to complete the circular economy.
Kaarlela added: “We wholeheartedly support Food Waste Action Week and encourage everyone to make essential lifestyle changes to protect the future of our planet. The impact of our behaviour and the influence it has on the wider environment needs to be recognised and importantly that ‘Wasting Food Feeds Climate Change’. It is our mission to continue to educate consumers and to offer sustainable solutions to reduce the amount of food waste ending up in landfill. Make sure to follow the campaign hashtag #FoodWasteActionWeek for hints, tips and recipe ideas, as well as InSinkErator social media channels too.”