Inspired by the iconic concept of a bath full of baked beans, Lakes has teamed up with Heinz UK on its latest charity fundraising project. For this year in support of Comic Relief, which takes place on 18th March, Lakes has mocked up a visual of what its Cannes shower enclosure would look like using the 1,200mm panel and the showering space's maximum depth of 1,000mm. With a 2m height, the question in how many standard tins of Heinz Baked Beanz would fit inside the showering space?
This March, anyone who tweets Lakes (@LakesForLife) using #CannesOfBeanz and guessing how many cans of Heinz beans fit into their Cannes walk-in shower (pictured) will generate a £10 donation from Lakes to Comic Relief.
MD Bev Brown said: “Lakes loves to raise money for good causes, and this year we thought we’d do something a bit different. Everyone has had a hard couple of years, and sometimes doing something a bit silly to raise awareness of good causes and much-needed donations is just what is needed.
“We’d like to thank Heinz UK for working with us on this campaign, and we hope that all our media partners, merchants, retailers and colleagues across the sector will join in the fun for a good cause and let us know how many cans they think would fit inside the Cannes walk-in. It’s a fantastic cause, so get tweeting and let us know you’re supporting Comic Relief too.”
Any tweets tagging Lakes and Heinz UK (@HeinzUK) using the hashtag #CannesOfBeanz will trigger a donation of £10 to Comic Relief.