Whirlpool UK Appliances, parent company to Hotpoint, Indesit, Whirlpool and KitchenAid, has announced the new appointment of Tim Buszka, pictured centre, as head of brand and digital, UK & Ireland. A long-standing employee of Whirlpool USA, Tim is said by the company to bring a breadth of experience, from a wide variety of marketing roles, to the UK subsidiary.
Also announced is the promotion of Kimberley Garner, pictured right, who has taken up the new position of Hotpoint brand manager. Kimberley has worked with the company for six years, starting in digital marketing. A promotion to digital marketing manager in 2017 saw Kimberley take on the responsibility of the digital strategy for all Whirlpool UK brands. Now, as Hotpoint brand manager, Kimberley will use her experience to grow the brand’s consideration, purchase intent and awareness.
In February 2020, Charmaine Warner, pictured left, was appointed to Whirlpool brand manager. Following her success in this role, Charmaine is taking on the additional role of Indesit brand manager too. Charmaine has worked with the company since 2014, firstly as a national account manager, before taking on the role of refrigeration trade marketing manager. This role included being responsible for Whirlpool, Hotpoint and Indesit refrigeration.
Hugo Silva, marketing director, UK & Ireland says: “With the many ongoing challenges ahead there has never been a more important time to excite and bring new and fresh ideas to the market. With the introduction of Tim to the marketing team, and with the promotions of Kimberley and Charmaine, this truly expands the opportunity to ensure continued success across all of our brands.”