MHK-UK, part of Europe’s kitchen buying and business support group MHK, says that it achieved great success over the four days of the KBB Birmingham show, receiving a large number of high-quality retail prospects that the company believes will see it 'greatly expand its UK geographical reach'.
Paul Wheeler, national sales director for the UK, commented: “Given that we’re not long out of COVID restrictions and that as a result the size of the show was much reduced, the success that our presence generated exceeded our expectations. We put it down to a great stand and excellent stand representatives combined with MHK-UK’s very unique and comprehensive offering that’s especially in tune with today’s independent kitchen retailer.”
The stand comprised several Brigitte kitchen displays, which not only showcased the new ‘Fenix’ and ‘Smart-Glass’ doors, but also the latest AEG appliances. A working display with chef Richard Holden in attendance was an added draw.
MHK-UK also took the opportunity of promoting some of its new retailer business support tools, including the ‘kitchen-experts.uk’ website, which helps to generate price qualified leads and the recently published Little Black Book of Really Useful Business Tips – available in both printed and digital formats.
Present on the stand and representing MHK-UK throughout the four days, were one or two existing retail partners, including Shanti Panchani, design director of London-based The Kitchen Consultancy. Panchani has recorded an interview for MHK, which can be seen on the MHK website, on how the group has helped evolve his business.
David Morris, UK sales manager for MHK-UK, said: “There can’t be anything more credible than having your own retail partners represent you on your stand. They’ve gained first-hand experience of improved cash-flow; increased margins and a much broader product portfolio – to the extent that they’re only too willing to offer up their time. I think that speaks volumes about MHK-UK.”