JKMR, the B2B research company to specialising in the UK fitted kitchen products market, has released a new edition of its Integrated MDA Market Report.
MDA sales have been the strongest performing sector in the UK fitted kitchen market over the past three years, and although lockdown conditions impacted 2020 performance, 2021 saw the market bounce back strongly. Integrated MDAs, which are projected to see sales in excess of £1.5Bn in 2022, are making up an increasing share of overall fitted kitchen product market value year-on-year, with kitchen projects in the specialist studio and new build sector absorbing a higher average number of MDAs per year, and clients proactively seeking out more technologically complex models, driving through notable market value growth. However, market value increase has also been driven by external manufacturing and logistic cost increases.
The new report provides long-term trends for the integrated MDA market as a whole, and for each product group, examining why growth patterns differ between cooking, dishwashers, refrigeration, and laundry. The report highlights how the last two years have seen changes in the relative importance of different sales channels, analysing what the on-going rise of Howden and Wren, as well as online retailing, means for other sectors. Report findings show that although the majority of integrated MDAs are installed as part of a full kitchen refurbishment, individual model in situ augmentation or replacement was boosted during lockdown.
JKMR director Jayne Barber, pictured, said: "One interesting finding from the new report is that whereas in 2020 sales of MDAs purchased separately to cabinetry was the strongest performing market aspect as clients went online to find products, in 2021 MDAs purchased with cabinetry from the mainstream fitted kitchen retail base saw higher value growth than the ‘purchased separately’ segment. This reflects, not least, the fact that more and more Howden and other trade retail clients are now looking to source an ‘all in’ package."
Analysis of the causes of historical growth/contraction patterns enable the report to forecast how market trading may play out in the mid-term. The report also includes a dedicated section on sales in the specialist studio sector where product purchasing trends tend to be set. Looking forward, the report analyses how the MDA market will see continuing changes in kitchen retailing structure, while shifts in household tenure types, the focus of new build construction, and consumer demands for the ‘smart home’ and ‘outside living’ will all offer new opportunities in product design and supply.
