Fisher & Paykel has appointed Emma Russell as its new head of marketing. In her role, Emma will be responsible for leading the brand’s development and communication strategies.
With over 12 years of marketing experience working within both agency and in-house marketing teams, Emma joins Fisher & Paykel from Valda Energy, where she worked as marketing manager for three years. Prior to this, Emma worked across a variety of sectors, including luxury goods, where she has honed her expertise in brand development and awareness.
“I am thrilled to be joining Fisher & Paykel at such an exciting time in the company’s history," said Emma. “The KBB industry has seen a massive boom in sales, with the recent shift towards hybrid working. More people than ever are spending increased amounts of time in the home and are therefore looking to connect with their environment. With this shift in mind, the renovation industry seems to be reaching new audiences every day. I’m looking forward to bringing my passion for brand development to this new role and to develop Fisher & Paykel’s brand awareness through new communications platforms and brand experiences, complementing our visions for growth in the luxury and premium space.”
David Woollcott, MD at Fisher & Paykel UK, and Europe commented: “Following a remarkable period of growth for Fisher & Paykel in the UK and Ireland, we are taking our brand to the next level of engagement, requiring the latest thinking in customer experiences, digital capabilities, and brand positioning. After a thorough search process, we are delighted that Emma Russell is joining us. Emma is sure to bring a level of experience and an approach which we have been looking for, but most importantly Emma’s keen attitude makes her the perfect fit for our culture and human-centred values.”