Sirius Buying Group has reported improved results following the launch of its PIM (Product Information Management) System. Specially designed to improve the online customer experience with a focus on driving more traffic to group members' websites, the PIM System feeds the Sirius website with over 5.5K products, complete with technical specifications and visual assets from approved suppliers to the group. This is also available to all 185+ Sirius members to utilise across their own websites and it is already having great success.
Joe Howes, data & digital marketing manager at Sirius Buying Group, said: “We have had a product catalogue for many years, but it was previously limited in its distribution to members who had a specific website platform. The importance of a web presence has become even more apparent over the last two years, and we felt it was necessary to support all our members by increasing their level of visibility online, as much as possible. We made the move to a dedicated, stand-alone PIM System that can integrate with many platforms, such as WordPress, Magento 2 and Shopify to ensure our maintained product catalogue is far more accessible.”
Steve Jones, MD at Sirius Buying Group, added: “As a direct consequence of the PIM System, many more of our members are now benefitting from the most current and comprehensive product content on their websites, without the difficulty and time constraints of keeping it up-to-date themselves. Our approved suppliers are also seeing huge benefits, as product specs are added and updated in one place, meaning they no longer have to send product updates to each individual Member in each individual required format – there is one format for all members, and it will update automatically! We are delighted to be able to create a business model that is simple, productive, and future-oriented, helping the independent retailer to profit from the latest digital resources to boost their business.”
Mark Veysey, general manager at Sirius Buying Group, said: “Treating the web as a natural extension of your retail space is a real game-changer right now, helping you to stay competitive and actively drive new foot traffic to your business in store and online. The PIM System is available to support our members online presence and in doing so, gift those who have signed-up with more time to spend on their business and not countless hours on digital inventory management.”
