Franke has revealed it has been rolling out a new brand identity on its website and across all communication touchpoints since mid September, complete with the promise: 'Franke transforms change into opportunities for a better living'.
While reminiscent of the brand's previous look, the updated Franke logo is in a bold 'Vibrant Red' tone, an evolution of the current brand color, which the company says is for greater precision and adaptability. In addition, the brand has adopted the new Antarctica font, which it says allows for a variety of combinations of design elements that can be subtle or bold, precise or dynamic, elegant or emotional – depending on the communication channel in question.
After more than six months of development, the company website, franke.com, is making its debut appearance in the new design, adding weight to the new brand positioning. The readable display is optimised for use on a variety of end devices, while the clear design and accessible content is intended to improve the user experience. On the redesigned website, users can find extensive information on the Franke Group and the three divisions, as well as all the documents and information they might need relating to products and services.
“The new branding is more than just an updated look for the Franke Group – we relish change and see it as an opportunity to innovate and to keep improving. That's why we refined our brand positioning and why we're open to change. We boldly push the boundaries and drive forward innovations, so that we are always one step ahead. Day in, day out, we strive to present the best possible ideas and solutions to respond to our customers' ever-changing needs. Our new design is a clear expression of this ambition,” said Patrik Wohlhauser, CEO of the Franke Group.