Decorative panels and sheet materials supplier Panelco has hosted a two-day Innovation Insight Event at its head office in Stoke-on-Trent. Partnering with three of its major brands, Alvic, Egger and Unilin, Panelco said the event was an opportunity to present the latest innovation along with new designs and textures, with many products being displayed for the first time in the UK.
The main design studio displayed 56 Alvic decors in large format style, providing an impressive feature across the majority of the room. This diverse range from Alvic included a full display of high-gloss high-resistance panels, embossed surface textures, striking metallic elements and the soft supermatt luxury silk touch surfaces.
Over on the other side of the studio, Unilin displayed the UK decorative collection – 44 decors consisting of solid colours, lifelike stone finishes, an intricate weave texture, the new generation of Master Oak in various hues, and the new geometric Hive texture. The second Design Forum was taken over across the two days by Egger, and the room was transformed with large graphics and mood boards detailing the new introductions, digital services on offer, recent upgrades in the PerfectSense gloss laminate range, the advantages of choosing Egger’s Flammex range, as well as a real focus on sustainability.
Presentations took place across the two days where customers were shown the new additions to the decorative collection and the new TM9 PerfectSense structure. Panelco provided refreshments, factory tours, and a gift bag, which was given to everyone that attended. As the event was such a success, Panelco says it is already planning the next one, which will take place in January 2023.
