Combined Independents Holdings (CIH), the electrical buying group, which is part of Euronics, has launched its autumn/winter 2022 campaign. It focuses on informing and educating consumers about using their appliances in the most energy- and cost-efficient ways possible.
The campaign will be delivered via Euronics’ 600 independent stores across the UK, the aim is to help consumers understand how new technology can maximise energy and water efficiency, while also providing cost savings during the UK’s cost-of-living crisis.
To help bring awareness to the campaign, Euronics is supporting its members with a range of in-store and online marketing materials, as well as a social media campaign for consumers and high-profile TV and radio advertising featuring brand ambassador Nick Knowles.
“Our stores are run by appliance experts, best suited to understand the actual problems our consumers are facing,” said Michelle Wicker, brand marketing manager at Euronics UK. “Our ‘Just ask’ messaging campaign continues to encourage consumers to speak to their local experts about what can be done, and which technologies and products can help them with their individual concerns, as every household will need personalised advice this coming autumn.”