Grohe has been named the winner of the Circular Economy Award at the Bathroom Manufacturers Association (BMA) Sustainability Awards 2022.
The Circular Economy award was independently judged by an expert panel. It recognises companies’ efforts in materials stewardship, reducing or removing waste, and designing products with repairability in mind.
Helen Lord, founder and director of Used Kitchen Exchange Ltd, presented the award to Grohe for its winning entry, which addressed bathroom manufacturers’ problems regarding circularity.
“We are delighted with this acknowledgement from the BMA and hope it pushes the industry on in terms of sustainability and circularity,” said Ebru Bircan, leader of marketing activation UK, Lixil EMENA and Grohe UK. “As a global brand, we have put a lot of resources into research, testing, and funding our company goals to become a more sustainable and circular manufacturer, achieving the highest ‘Cradle to Cradle’ standard possible for some product ranges.”