Swiss home appliance manufacturer V-Zug has expanded its UK team with the appointment of Sam Rogers into a newly formed head of sales role.
Sam joins the company with a wealth of experience from Miele in senior projects and sales roles, and most recently Fisher & Paykel where he held the position of national contracts manager.
Sam joins the company as it embarks on several new activities to grow the brand in the UK. Next month, V-Zug is holding an immersive live virtual event in December to demonstrate the company’s roots, sustainable values and design ethics, which will be hosted by leading sustainability architect Oliver Heath. In 2021 V-Zug UK has plans to open the first flagship 'Zugorama' in London – an immersive space that will showcase the brand and its values in Europe.
With over 10 years of experience in the kitchen appliance market, Sam’s role will be key in engaging and demonstrating the brand difference to kitchen retailers.
Commenting on his appointment, Sam said: “I’m very excited to be joining V-Zug. The company is vibrant and real pioneers in their innovation and design principles and I’m excited to be able to demonstrate the truly world-leading appliances and Swiss values to retail partners in the UK.”
David Knight, MD of V-Zug UK said: “We’re very proud to have Sam join our UK team. His focus, experience and drive will be a key part of our growth plan in the UK to grow retail presence. Sam is joining us as we start growing the brand in the UK, and we’re very excited by what the next year holds.”