Hettich has unveiled its new event format for next year – HettichXperiencedays – which it says will enable it to reach all of its customers and partners around the world, while still being mindful of everyone's safety.
The company says that its main concern is to minimise the risks for all stakeholders. "With our 'HettichXperiencedays', we are sending a clear signal in 2021," said Hettich UK MD Tim Leedham. "The new, dynamic event platform is revolutionary for our industry. In these uncertain times, it gives everyone involved the greatest possible flexibility and, in this way, provides maximum reach. We cordially invite our customers and partners from across the globe to take part in our event in whichever way they choose, either on a virtual basis or on location. And 2021 promises to be a very special Hettich experience for all."
From spring 2021, 'HettichXperiencedays' will run for several weeks as a "hybrid", all-inclusive programme. This means, besides physically presenting new releases and opportunities to visit the show in real life, numerous virtual formats with live acts are also planned. Worldwide, Hettich will be providing what it says is an attractive, progressive mix of information, inspiration, show elements and networking. "Our event platform features various modules that can be combined in numerous ways. With the support of our international sales teams, we can offer a tailor-made programme for every target group throughout the entire event," said Leedham. "Despite COVID-19, this will give us the opportunity to engage in intensive dialogue with our customers and partners from all regional markets and to inspire them with our solutions – whether 'offline' on location, or online, just as the case may be."