Impey has launched a new concept brochure, which shines the spotlight on wetroom showering and it is available now in hard copy or as a digital download. Featuring collaborations from Impey’s wider Dutch bathroom group, Coram International, the new brochure is said by the brand to illustrate the countless possibilities for wetroom design within residential properties. Enclosure designs from the Sealskin brand (as seen at KBB Birmingham 2020) and bathroom accessories from the Geesa range are also showcased within the catalogue.
As part of the ‘This Is Modern Showering’ campaign, the new-look brochure has been designed to offer support to the premium end of the retail market, as an aid to consultants and designers. At the heart of the brochure are flagship products like Impey’s AquaDec EasyFit floor formers and WaterGuard tanking system. These established products sit alongside three new product launches; including two new heights of tile insert and a collection of designer linear drainage grates.
For those who download the digital brochure, an augmented reality click-through on key hero-images, means that it is possible to ‘step-into’ the wetroom spaces as seen on the page. Developed in association with Virtual Worlds, the virtual-reality click-throughs will offer an immersive experience of wetroom scenarios, giving customers a snapshot of how their wetroom could look and feel.
Said Chris Kingaby, product and marketing director: “Our new retail brochure has been designed to intrigue and inspire; giving consumers an insight into how a wetroom could enhance their showering experience and their home. We want our retailers to be able to maximise their sales opportunities and are confident that this reinvention of a traditional brochure will be a really useful aid to the sales process.”