Schlüter-Systems, the German specialist in solutions for the installation of tile and natural stone, has announced it is expanding its UK network by working with luxury UK bathroom showrooms and installers. Founded in Germany in 1966, the family-owned company says it already offers more than 10,000 products for the long-lasting installation of tiles and natural stone, including a comprehensive range of trims, waterproofing, underfloor heating and wetroom drainage systems. Parts of Schlüter’s portfolio, such as the underfloor heating and tile trims, will also appeal to premium-end kitchen showrooms and retailers.
Building on its reputation in the project specification (A&D) and tile distribution markets, Schlüter-Systems says it aims to offer unmatched levels of training, service and supply to bathroom showrooms and their installers. According to the brand, its centrally located UK base of Coalville in Leicestershire is the ideal place from which to service the needs of the bathroom retail sector, with stock regularly leaving the warehouse for next day delivery.
The specialist team began working with premium bathroom retailers last summer and is already in partnership with multi-branch players such as C.P. Hart and West One in London, as well as showrooms including Warren Keys Bathrooms of Man on the Isle of Man, Studio One South West in Plymouth and The Water Gallery in Esher. A new website will launch over the summer and a showroom with an extended training centre is due to open later in the year at the Leicestershire head office.
UK, head of marketing, Sarah Holey, said: “While our existing routes to market remain important to us, we feel that our offering is ideally suited to premium bathroom showrooms and installers so it was the natural next step for the brand in the UK. Our products are designed to work together as a system – hence our name. Rather than bathroom retailers buying from several different suppliers for what we do, everything is simplified by coming through us. By working with Schlüter-Systems, retailers only pay for one lot of delivery costs, can reduce their admin and have one point of contact for any queries. We’ve also heard from retailers that have worked out they can fit up to six additional bathrooms in a year on our underfloor heating product alone as our products are quicker to install.
“We will train a showroom’s installation team, or even their sub-contractors, so that they are confident in installing our products. Our experienced technical team can offer advice on product suitability and we’ll even visit a property to check how the installation is going, if required. Ultimately, we want to ensure that tile and natural stone installations stand the test of time,” Holey concluded.
