Grohe has been presenting its revitalised Grohe Spa sub-brand at the prestigious art museum Pinacoteca di Brera at Milan Design Week, which ran from 17th - 23rd April, in partnership with premium quartz and porcelain surfaces brand Caesarstone. Grohe's broad portfolio ranges from elaborate tap collections, customisable ceiling showers and intricate ceramics to complementary accessories, examples of which were displayed against Caesarstone's walls and plinths. In addition to showcasing these exclusive products which have been designed to create luxurious wellbeing areas, the brand is showcasing the Grohe Spa ‘Health Through Water’ concept through a water-inspired installation reflecting the stunning architecture of the art museum.
“After digitally launching Grohe Spa at our Grohe X Summit mid-March, Milan Design Week is the ideal place to show selected pieces of the portfolio to the public. Our products form a symbiosis of premium quality, cutting-edge technology, unrivalled precision, and progressive design – a perfect match for the event’s sophisticated audience. The incredible immersive installation rounds off our presence by combining our passion for water with the beautiful surroundings of the Pinacoteca di Brera,” said Karl Lennon, leader, Grohe Spa, Lixil EMENA.
Entering the courtyard of the Pinacoteca, visitors can immerse themselves in a holistic experience with water at its core. Four cubes are placed in each of the courtyard’s corners to provide interior spaces where Grohe Spa’s four tiers are showcased. A mirror surface is used on all these cubes to contribute to the infinite look of the installation.
"By appealing to different senses with our installation, we want to create a special experience for our guests – just like our Grohe Spa products do. Transforming the bathroom into a home spa is not about using individual products, but about creating holistic experiences that embrace the positive effects of water on the body and mind,” said Patrick Speck, leader, Lixil global design, EMENA.
