Grohe has announced the launch of Grohe SPA – Bespoke bathroom design celebrating ‘Health through Water’. The concept is based around the fact that the word SPA originates from the first letters of ‘Salus Per Aquam’ – Latin for ‘Health Through Water’.
The broad Grohe SPA portfolio ranges from elaborate tap collections, customisable ceiling showers and intricate ceramics to complementary accessories. According to Grohe, Grohe SPA 'redefines what is possible in terms of design, technology, and precision'. The company says that customers who wish to bring a new, bespoke kind of luxury to their private home spa will feel Grohe's passion for water in every detail.
With Grohe SPA, architects, designers and planners now have the freedom to select from a carefully curated bathroom portfolio, which offers customisable options to match customers' personal needs and their individuality. The brand-new Grohe Atrio and Allure Brilliant Private Collections allow a choice of different colour, material, finish, and handle options to help design one-of-a-kind bathroom pieces. In order to enable end-consumers to enjoy an authentic marble style with a high-quality finish, Grohe is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft tap handles in the brand’s timeless and durable quartz designs.
“The products sit at the intersection of premium quality, cutting-edge technology, unrivalled precision, and progressive design. We are driven by a spirit of redefining what is possible, leveraging industry-leading production techniques like 3D metal-printing, to create exclusive designs. Addressing the rising macro trend for Health & Wellbeing, Grohe SPA is designed to enable architects, designers, and planners to create the ultimate water experience for their bathrooms and spas”, said Patrick Speck, leader Lixil global design, EMENA.
In addition to this versatile but coordinated product portfolio, Grohe offers expert consultation to guide architects, designers and specifiers, as well as project developers, through the whole process.
Grohe SPA can be experienced first-hand at Milan Design Week, which is set to take place from 18th - 23rd April 2023.