Kitchen water place specialists Blanco has announced its new celebrity brand ambassador panel. TV presenter Laura Hamilton, recipe book author Melissa Hemsley and TV personality and architect, Laura Jane Clark, pictured, have all been named as UK brand ambassadors.
As the first ever UK brand ambassadors, the panel of experts will work alongside Blanco on a consumer-facing media campaign to highlight the brand’s range of products. Their expertise will be showcased across social media as well as consumer print and online publications in the homes and lifestyle sector, with a focus on the Blanco Unit and how its system of multifunctional parts makes kitchen life that bit easier, in turn helping kitchen retailers and designers upsell to the latest innovative products.
Speaking of the new ambassadors, Sianie Stephens, digital marketing manager at Blanco commented: “We’re delighted to have Laura Hamilton, Melissa Hemsley and Laura Jane Clark as our first ever Blanco UK brand ambassadors. Each are well-known and highly regarded experts in their field and bring a unique and distinctive approach to kitchen life that will resonate with our audience. We’re very much looking forward to working with our ambassadors to bring a warmth to the Blanco brand and take consumers on a journey to to discover the important role of the water place in kitchen design and how a Blanco Unit helps improve kitchen use. Our ambassadors are part of our wider strategy to firmly embed the BLANCO brand into consumer channels and we’re excited to welcome them to the Blanco team.”
Laura Jane Clark represented the ambassador panel at the launch of Blanco’s new kitchen showroom earlier this month at the UK HQ in St Albans, where she used her architectural expertise to discuss the benefits of using Blanco in kitchen design.
