InSinkErator has collaborated with several social media influencers, including interiors influencer Sarah-Louise from No.17 House and food and fitness TikTok content creator Alex, to increase the exposure of food waste disposers and to educate consumers on the benefits they offer.
Throughout the year, InSinkErator plans to enlist a variety of content creators to further educate consumers on the benefits of investing in a food waste disposer. An InSinkErator food waste disposer is a hygienic food waste solution for the kitchen, reducing food waste in the bin, especially where home composting is not possible. InSinkErator invented the food waste disposer over 90 years ago and today has a range of models to suit different family sizes and home cooking needs. For disposing of food waste safely and hygienically, an InSinkErator food waste disposer fits neatly under the sink, out of sight, without compromising the overall look of the kitchen.
Jamie Griffin, digital marketing and e-commerce manager, EMEA, InSinkErator, said: “At InSinkErator we are committed to providing lifestyle enhancing solutions, which promote hygiene in the kitchen, are convenient to use and are safe within the home. We plan to continue raising awareness of our food waste disposers with consumers specifically through TikTok. TikTok drives more engagement than other social media platforms, as well as showing users more relevant posts, based on their interests, especially for our core demographic... By educating new audiences, we hope our retail partners witness an increase in requests for alternative solutions to manage food waste in the home.”