Blum showcases comprehensive portfolio at Interzum 2023

KitchensNews Mon 22nd May 2023 by KBBFocus

Blum showcases comprehensive portfolio at Interzum 2023

Blum showcases comprehensive portfolio at Interzum 2023

Fittings manufacturer Blum showed typical living environments and lifestyles in three different domestic settings at Interzum 2023, showcasing the wide range of its product portfolio using creative furniture solutions.

The company says that the displays were devised to reflect the common interiors trends developing all over the world – namely that living spaces are becoming smaller, the desire for optimal space utilisation and flexible solutions is increasing, and rising costs are greatly influencing consumer behaviour. Along with trends such as closing off large areas and individual furniture design, digitalisation has also been introduced into kitchen and home furniture. Under the strapline 'For Everyone', Blum illustrated that it offers suitable products for every requirement and every budget as well as inspiring ideas for practical furniture.

The domestic settings provided a realistic experience of existing products and innovations. In the young couple from Barcelona's first apartment, robust features, optimal use of storage space and versatile usage options such as the Space Step plinth solution or the Space Twin narrow cabinet made the most of the available space. The family in Berlin needed both high-quality and practical applications for their hectic family life, and with the Revego pocket system their space became effortlessly tidy. In the third domestic setting of the busy couple from Singapore, the freedom to express personality was paramount. The myLegraBox individual drawer side design, and Aventos HKi lift system, demonstrated how top-quality materials support sophisticated design.

“Under the motto 'For Everyone', we can show in an emotive way with these three domestic settings how versatile and comprehensive our product portfolio is," said Philipp Blum, managing director of the Blum Group, pictured, adding: "We enjoyed lots of interesting conversations and lively exchanges of views."

Tags: kitchens, news, blum, philipp blum, interzum 2023

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