British kitchen manufacturer Moores has launched a new website, which it says is 'fit for the digital age with a completely enhanced and easy-to-navigate user experience'. The revamped platform now features MiView, a 24/7 online kitchen visualiser and order portal that has been specifically designed to make life easier for housebuilders by streamlining the ordering process. In addition to providing a useful resource for product, pricing and order tracking, MiView also acts as a survey and design software tool that housebuilders can use with their customers in real time.
“Just like great kitchen design where everything has its place, we believe that the same can be said for our new website,” says Julie Holliday, head of marketing at Moores. “In addition to an updated look and feel, we made sure that the new site could be seen as a helpful source of support for housebuilders during these uncertain times when many are spending much more time at home and therefore becoming more reliant on online platforms to conduct business. MiView enables our customers to track the progress of their orders, check details, render their kitchens, and review invoices at any time of the day.”
In addition to MiView, the new site also features a new 360° 'virtual showroom' that allows users to take an 'inspirational journey' of Moores’ kitchen collections. There are also other new pages dedicated to the brand’s environmental credentials, recognised industry awards and customer testimonials.