To coincide with global initiative Plastic Free July, InSinkErator has launched a consumer-facing campaign to encourage the reduction of single-use plastic waste.
To highlight the amount of single-use plastic water bottles purchased in the UK, InSinkErator has created an infographic illustrating the figures alongside iconic city landmarks to quantify the issue with consumers. For example, it found that Londoners buy enough single-use plastic water bottles every year to cover 890 times the length of the River Thames if the bottles were laid vertically.
As well as providing tips on how to reduce plastic pollution, InSinkErator is hosting giveaways for consumers to win specialist kitchen taps that dispense filtered cold water, ready to drink for their own homes.
Anne Kaarlela, InSinkErator’s marketing communications and customer service manager, Europe, says: “The amount of single-use plastic water bottles still being purchased is astonishing, especially when there are so many solutions available as an alternative, including outdoor drinking water fountains and stylish reusable bottles. This Plastic Free July, we’re continuing to champion the aims of the initiative and encourage everyone to reduce their single-use plastic waste wherever possible. We hope our mini campaign strikes a chord with consumers and persuades them to consider the alternatives, including asking kitchen specialists for a tap that dispenses filtered cold water in their own homes.”