Haier Europe, part of Haier Smart Home, the global appliances company, is set to exhibit at IFA 2023, which is being held in Berlin from the 1st to 5th of September, and according to the company it will 'play a leading role' at the event. An introductory press conference will be held on Thursday 31st August at 2pm in pavilion 3.1 on the Haier Europe stand with a presentation by Yannick Fierling, CEO Haier Europe.
Connect to Extraordinary will come to life in approximately 3400sq m of exhibition area. The concept is to convey a new universe of connectivity and interconnection at the service of the consumers’ needs and their everyday life. The solutions and the services of Candy, Hoover, and Haier, thanks to innovative technologies and AI, are set to become 'living ecosystems' and interact with visitors, who will see a comprehensive system for the full management of a connected home, under the control of the hOn app.
The app is being continuously updated and allows for the management of all the three brands' appliances. The latest release has a customisable home page where users can add the preferred smart widgets: easy-to-consult digital thematic directories.
Haier Europe’s Immersive Dome, an area where storytelling will come to life through visual, sound, and light interactions, will also play a key role. Visitors will be able to enjoy an experiential journey, becoming completely immersed in the company’s vision, and explore the whole of Haier Europe’s ecosystem, which has been built on the concepts of interconnectivity, efficiency, customisation, and smart services. Candy, Hoover and Haier solutions, products and innovations will be unveiled in three different macro-areas hosting different connected scenarios, which put consumers at the heart of everything.
“Participating in IFA in Berlin as a leader, means providing multilevel scenarios which show the way the connected functions can generate value," said Gianpiero Morbello, head of brand & IOT Haier Europe, pictured. “We convey our vision of customisation and versatility and a new comprehensive consumer care approach. This is why we continue to provide smart solutions that are able to make a difference through the development of technologies which enhance our everyday life and the environment. It is an international stage we walk on every year with renewed enthusiasm and energy, while being sure to introduce innovations that will have a starring role in the market.”