ArtiCAD, software solutions provider for the KBB industry, has announced the launch of KPS.MAX web, a consumer kitchen configurator, planner, and lead-generation tool. The company says that KPS.MAX web is set to transform the way kitchen retailers and manufacturers engage with customers online – enabling them to inspire, capture style and design preferences, and assist consumers in making key design choices to create their new kitchen.
With an increasing number of customers initiating their kitchen buying journey online, seeking style inspiration and selecting their preferred kitchen supplier, KPS.MAX web aims to empower retailers and manufacturers to actively engage, inspire, and capture potential buyers in search of their perfect kitchen. Acting as a sales lead generator, this innovative solution enhances the online experience while providing valuable leads, enriched with data.
Accessible from any internet-connected device, customers can immediately begin planning in their browser, without the need for downloads or installations. According to ArtiCAD, the process is simple and user-friendly: visitors select their desired kitchen style from pre-set inspiration images. They then proceed to choose from a range of configuration options, such as kitchen shape, the inclusion of an island, ventilation preferences, and appliance choices – all with a single click. As they make their selections, KPS.MAX web generates an auto-design that reflects their preferences.
If using ArtiCAD, the resulting design can be imported, fostering a smooth transition from the online experience to the consultation phase. Upon submission of the user's details, customers receive a QR link, allowing them to share their envisioned dream kitchen with friends and family.
By capturing crucial information, including style preferences, before any direct consultation takes place, KPS.MAX web streamlines the sales process and maximises customer satisfaction. Armed with this valuable insight, retailers can efficiently produce professional designs and secure sales, enhancing their competitive edge in the market.
Alex Rollinger, KPS.MAX web UK product manager, said: “ArtiCAD is dedicated to delivering exceptional customer experiences. We are thrilled to introduce this next-gen technology that not only enhances our customers' journeys but also elevates the experience for consumers. By prioritising customer experience, KPS.MAX web goes beyond generating highly qualified sales leads to ensuring remarkable design outcomes – ultimately redefining the customer experience”.
