To support retailers when discussing which kitchen products to specify in projects with their customers, InSinkErator has created a raft of new point of sale (POS) material including sink stickers, A4 counter cards and tap hangers.
InSinkErator encourages its trade partners to highlight the numerous benefits of owning a food waste disposer with their customers. However, some consumers may still be unaware of the product category and therefore InSinkErator has generated new POS to make the product stand out and foster conversations. The brand-new sink stickers now available from InSinkErator are semi-transparent, designed to be applied to the back of a display sink where they depict food waste being put down the food waste disposer. This, alongside the new A4 counter cards, will highlight to consumers that the product is an alternative solution to managing food waste, especially where home composting is not possible.
InSinkErator hopes its new POS will educate both retailers and consumers on the benefits of its food waste disposers, including how easy and safe they are to use and that they neatly fit under all types of sinks. InSinkErator has also designed tap hangers for its 4N1 Touch tap to show that it has been awarded the ‘Best Kitchen Tap’ in the Ideal Home Kitchen Awards 2023.
Anne Kaarlela, InSinkErator's marketing communications & customer service manager, Europe, said: “We hope our attractive new sink decals alert consumers to the product and encourages conversations with retailers on the alternative food waste solution available. Additionally, by highlighting the Ideal Home Kitchen Award accolade for our 4N1 Touch tap, we believe this will provide consumers with the confidence that a trusted source has given the product their seal of approval. Our trade partners can order the brand new POS via their account manager, or on our dedicated retailer portal, as well as obtain digital copies of our brochure too.”