Appliance manufacturer Bora is set to open its new flagship showroom in Herford, the eastern Westphalian heart of the German kitchen furniture industry, in time for Küchenmeile 2023.
The company will celebrate the opening of the 2,000sq m building with Experience Days, which will be held from 16th to 23rd September. While unveiling new appliances, Bora will host ‘extraordinary experiences’, including the building’s opening ceremony, and ‘staged evening events’.
The futuristic building measures almost 100m long and houses Bora’s flagship store, complete with working displays, and Mirror restaurant, run by celebrity chef and restauranteur Timo Hinkelmann. Mirror will be available to book for private and corporate events and will serve breakfast, lunch and dinner.
The showroom will also feature exhibition space to select partners and will be open all year. Currently Eggersmann, Häcker, Leicht, Nobilia, Nolte, Poggenpohl, Pronorm and Schüller all feature within the showroom.
Rouven Göhner, Bora head of sales for Germany/Switzerland and the driving force behind the partnerships with the kitchen furniture manufacturers, says: “Appliance and kitchen furniture manufacturers serve the same partner: kitchen retailers. Together, we can keep an eye on end customers and their needs, as dream kitchens are only created through consultations with retailers. By providing a place where people can come together in the heart of the kitchen furniture industry, while also bringing the industry together, we are creating unlimited possibilities and design freedom for planners, designers and customers.”
