Scandinavian appliance brand ASKO has appointed Jessica Rhodes as product and marketing manager as part of its commitment to growing sales and developing brand awareness in the UK appliance market.
Jessica brings over nine years of product and marketing experience within the Small Domestic Appliance market, including previous roles with Morphy Richards as global product manager and head of new product development at High Street TV.
Jessica most recently worked at La Redoute as a buyer, where she was responsible for buying Small Domestic Appliances and Kitchenware, direct from both brands and suppliers. Jessica managed a portfolio of over eight thousand SKU’s across three categories and introduced a number of key premium brands such as Smeg, KitchenAid and Dualit.
In her new role at ASKO, Jessica will be responsible for managing the product strategy for premium kitchen appliances for the UK market. This will involve forecasting management and stock planning, maximising product visibility across different communication platforms and supporting the implementation of tailored sales and marketing strategies.
Commenting on her new role, Jessica said: “I’m very excited to be joining the ASKO team and be a part of a forward thinking and historic brand that engineers beautiful, high-quality and environmentally-conscious products. I’m looking forward to managing the product range for the UK and delivering fantastic products that all have unique selling points.”