Swift appoints Anthony Sant as its new joint managing director

IndustryNews Fri 13th Oct 2023 by KBBFocus

Swift appoints Anthony Sant as its new joint managing director

Swift appoints Anthony Sant as its new joint managing director

Kitchen appliance, sink, tap and accessory distributor Swift has announced the appointment of Anthony Sant as joint managing director.

Anthony joins Chris Honer, the current managing director, and operations director Sharon Honer, to form the new management team at the Stoke-on-Trent operation. Chris Honer will now be focused on sales and marketing while Sant will oversee strategy, IT, purchasing and finance. Sharon Honer’s position remains unchanged and she will continue to have responsibility for customer experience, warehousing, and logistics.

Sant, pictured, brings a wealth of experience to Swift, having previously held key roles at AO Group, AO Business, AO Recycling and WEEE Reuse it. As the managing director of AO Business and group business development director at AO World, he was instrumental in the expansion of the company's B2B proposition, achieving notable revenue and profitability growth. His previous roles also included significant contributions to recycling and reuse initiatives.

Sant said: "I am thrilled to be joining the Swift team and look forward to working closely with Chris and Sharon to drive the company's continued growth. Swift has an outstanding reputation for customer service, quality and innovation, and I am excited to be contributing to its continued success.”

Chris Honer added: "We welcome Anthony and look forward to leveraging his expertise in business development. His vision for growth is exactly what we need to expand our customer base and take advantage of market opportunities.”

The company has also recently restructured its sales team to adopt a more proactive account management and digital focus. This company believes the strategic shift will better align it with customer behaviours and needs.

Tags: industry, news, appliances, chris honer, anthony sant

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