Tile brand Ca’ Pietra has revealed its new brand identity and revamped website, which its says reflects its intention to ‘further disrupt the market with its unique and inspiring collections’.
The new visual identity has been rolled out across all of the company’s touch-points, including its new website, photography style, POS, social media, retailer-exclusive newspaper and its new 340-page brochure.
Significant investment has gone into the company’s website with improved functionality to enhance the customer journey, as well as its new look. The website will direct consumers to Ca’ Pietra’s retailer stockists, which are located throughout the UK.
Grazziella Wilson, head of marketing & creative at Ca’ Pietra, said: “The new brand is the culmination of years’ worth of work with a very full-on 12 months to bring it to life. We’ve taken influences from a range of different sources but have largely been inspired by fashion. The most important thing for Ca’ Pietra was that our own personality shone through.
“Even with a new look, the core values that have established us as a brand that is respected and trusted remain the same. But what our rebrand does do, is reinvigorate our position as an enthralling and confident tile company that leads the industry.
“The confidence that comes from the rebrand has provided us with the opportunity to really push the boundaries, which I hope is evidenced by our new campaigns and photography. We want to show the opportunities tiles offer through taking them out of their expected comfort zone to really inspire our retailers and their customers. This is just the start of a new chapter for Ca’ Pietra.”
Ca’ Pietra was founded in 2009 by parent group, Sarsen Stone Group, which also includes the Artisan of Devizes, National Trust Tile Collection and Proper Good Paint brands.