LochAnna Kitchens launches ‘coffee on us’ campaign for independents

KitchensNews Tue 12th Dec 2023 by KBBFocus

LochAnna Kitchens launches ‘coffee on us’ campaign for independents

LochAnna Kitchens launches ‘coffee on us’ campaign for independents

This winter, ahead of its 10th anniversary, LochAnna Kitchens is launching a campaign to inspire more retailers to unlock their potential by becoming a partner. 

“Feedback from the market right now is that one of the biggest concerns for independents is how they can continue to compete with multiples in the current climate,” explains Paul Jenkinson, MD of LochAnna. “As a brand dedicated to independents, we have outstanding expertise in navigating this area of the industry including the pain points, challenges and ambitions.” 

This winter, independent retailers expecting more from their kitchen supplier partner are invited to set up a virtual appointment and showroom tour to learn how the LochAnna Kitchens partner ‘package’ is designed to make independents more profitable, while bolstering their design proposition. As a thank you for their time, retailers that set up a call between now and the end of January will receive a complimentary coffee gift card.* 

“Our ‘coffee on us’ campaign is LochAnna’s way of showing prospective partners what we can do for their business, while respecting their time,” says Paul. “Simply put, a 30-minute virtual coffee with us could be the most valuable time you spend on your business this year, particularly if you believe you could be – and should be – getting more from your kitchen supplier.” 

As the year draws to a close, Paul Jenkinson, explains just 6 of the many reasons why independents should be considering LochAnna as their new kitchen partner for 2024. 

1. An entire business model designed to benefit the independent retailer 
No one understands the independents better than LochAnna. LochAnna is strategically positioned for independent dealers looking to stand out from mainstream competitors, ensuring margin retention and a unique market position. Crucially LochAnna offers a high degree exclusivity to its retailers, so they can be confident of not being undercut by merchants and national chains. 

Product innovation for independents is key, allowing you to solve customer design challenges while standing out from the competition. We never let our offering go stale and in early 2024, we are planning two exciting launches that will put our independent partners at the forefront of industry trends. As Luke Sing, owner of Director of F&L Kitchens and LochAnna partner put it: “LochAnna Kitchens’ offers vast choice, reliable supply, and has great people who really understand mybusiness. LochAnna has allowed us to not only compete with larger multiples in the local area, but also to grow our business and become more profitable.” 

2. The largest range of affordable painted kitchens ready to go from the UK 
LochAnna empowers dealers to design kitchens of a huge spectrum of styles – from modern to traditional, and country to contemporary. With the broadest range of painted colours in the sector, as well as an extensive selection of mantles, decorative posts, rails, and clever storage solutions, there is design appeal for all types of customers and design preferences. With nine painted collections, 32 on-trend paint finishes, and a paint matching service, our portfolio attracts prospective consumers seeking a kitchen at the ready to buy stage. When they walk into your showroom, you can be confident that the kitchen they see on display can be supplied rapidly from our UK distribution centre. The latest brochure showcasing our stunning kitchens can be downloaded here. 

3. The Times named LochAnna the best affordable brand for sustainable units in 2023 
LochAnna has always championed making sustainable choices more affordable. That’s why we are incredibly proud to have been acknowledged by property experts in The Times this autumn who featured LochAnna as the best affordable brand for sustainable kitchen units. All LochAnna ranges are created using FSC sourced wood, and our flagship Eterna range is made from 100% recycled chipboard. 

4. A wonderful team and people-first business 
People and passion are at the heart of LochAnna. We genuinely care about doing the best possible job for your business, offering the attentiveness you’d typically expect from a family business, with all the benefits of being a larger company. We pull out the stops to solve any customer issues – from design challenges to delays – no matter what caused it. This responsiveness sees our existing partners of almost ten years coming back time and again. We also pride ourselves on our personal accessibility to customers that defies the typical sales representative and account management approach the industry has accepted as the norm. 

5. Finance options that allow independents to compete with big chains 
Finance is a well-used tool by many of the ‘multiples’ and it’s important for independents to know that they can compete with this. We give our partners access to excellent finance options that are a win- win for the retailer and consumer. For the retailer, finance allows you to be competitive and win more business. For the consumer, it gives them the chance to finance a kitchen confidently, whilst receiving the personal service and care associated with independent retailers. Not to mention the feel-good factor of supporting local businesses. 

6. A state-of-the-art Design Centre 
Despite not selling direct to consumers, we have still invested in a large, and beautifully designed showroom at our headquarters in Bolton where retail partners can send clients to be inspired. We are open five days a week to partners and prospective retailers for meetings, regular training, and product innovation updates. And for those a little further afield, we offer virtual showroom tours of our full collection. 

Retailers interested in learning more about becoming a LochAnna Kitchens partner can book a 30- minute virtual meeting and showroom tour with a representative HERE.

Following the meeting and tour they will be sent a £10 Costa Coffee gift card. Terms and Conditions apply. 

For those interested in exploring LochAnna Kitchens’ collections in person, the LochAnna Design Centre in Bolton is open to trade and retail customers by appointment only, Monday to Friday, 9-5. To book an in-person appointment, visit our website HERE or call 01204 328720. 

Tags: kitchens, news, lochanna kitchens, paul jenkinson

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