Why hardworking bathroom storage is key to a successful design

BathroomsFeatures Wed 13th Dec 2023 by Sally Smith

Why hardworking bathroom storage is key to a successful design

Why hardworking bathroom storage is key to a successful design


Feature by Sally Smith | Wed 13th Dec 2023

Sally is a freelance interiors journalist with over 10 years' experience, specialising in kitchens and bathrooms. She contributes to many of the national home and interiors publications, and has a background in both consumer and B2B PR. More



Customers are looking to maximise their storage in the bathroom to keep it clutter free and create a luxurious look – Sally Smith takes a look at the latest solutions on the market.

Successfully designed bathrooms have to provide a range of storage to store toiletries and the never ending collection of paraphernalia that accumulates in the bathroom. Using a combination of matching vanities and tall cabinets in a range of heights and dimensions is the key to making the most of every inch of space in the bathroom. 

This matching integrated vanity unit and tall cabinet add a pop of colour in this white bathroom. The Sento range from VitrA will bring a  Scandinavian feel into the bathroom and is available in Matt Anthracite, Matt Fjord Green, Matt Light Grey and Matt White

"As self-care becomes an increasing priority, we’re seeing the rise of the ‘spathroom’, with spaces designed with comfort and relaxation in mind," explains Steve Breen, VitrA UK MD. "Directing customers to bathroom ranges that have already been carefully curated to include both the sanitaryware and furniture is a great way to help them clearly visualise the final look and see the storage as not just functional but central to the design."

He adds: "It's worth talking to your customer about cupboards versus drawers – for example drawers make it easier to access items stored at the back. Tall units with pull-out storage shelves, which you more commonly see in kitchens, are also a great space maximiser. But do make sure there is ample space to open cupboard doors and drawers easily before finalising the design, especially if it is an awkward-shaped room."

It’s important to find out from customers what they will actually store in the bathroom so you can be sure to come up with the most practical and stylish solution.

The Crosswater Mada 600 vanity in matt white with Mineral Marble Basin, Shelf and Frame is inspired by classic Japanese architecture, with integrated handle cut-out and wooden details, and is available as a stand-alone drawer unit or with an optional shelving unit. It comes in 500, 600 and 700mm configurations and in four finishes

Jorge Hernandez, product & design manager at Crosswater, adds: "Before planning any bathroom design, it’s important to identify the customers' storage needs and consider the type of furniture to incorporate into the space. For example a small area for toiletries may be enough and additional space might be needed to neatly store away toys and cleaning products might be a requirement for a family bathroom."

Hernandez adds: "Reduced depth items and corner options can make clever use of otherwise redundant spaces. If it’s a smaller space, wall-mounted furniture is the ideal solution giving the illusion of more room. Opting for extra tall wall units maximises all that wasted space left above conventional-height wall units, while tall sit-on units take advantage of space between the worktop and the wall units."

This range of floor-to-ceiling fitted wall and mirror cabinets from Utopia provides exceptional storage capacity. Ceiling filler means that ceiling heights between 2.2m and 2.4m can be accommodated. The standard option includes a base cupboard with an internal shelf; upgrade to a deep storage drawer with a concealed second accessory drawer to maximise storage space

Fitted furniture is often the best solution for smaller bathrooms as it makes use of all the available space as well as alcoves in a larger space.

Helen Clark, head of marketing at Utopia, says: "We often recommend that fitted furniture is the best solution for awkward, cramped bathrooms as it streamlines the space and hides any unsightly features. Corner units and curved units are particularly helpful here to use all the available space, as are reduced depth units and sanitaryware. Working into the corners is always a good idea but there are others areas of wasted space in most bathrooms, such as the area above the toilet and above wall units. Try a tall unit above the toilet or on top of the worktop to use that gap between the base and wall units."

Wall-hung furniture tends to give a room more of a feeling of space, but some customers do prefer the more classic floorstanding look but ultimately it will depend on the dimensions of the bathroom.

This complete bathroom No.1 series furniture from Duravit No.1 includes vanity units and semi-tall cabinets with generous storage options as well as matching mirrors and mirrored cabinets to create a streamlined look in any bathroom. Available in Light Gray Matt, Dark Gray Matt, and White Matt, Greenblue Matt, Parlour Blue Matt, and Cinnamon Matt

Martin Carroll, MD of Duravit UK, explains: "A vanity unit can be used to hide unsightly pipe work, which immediately makes the area look less cluttered. Drawers with integrated inserts, boxes made of wood, are extremely practical solutions for storing and organising toiletries and soft-close drawers ensure that bottles and other items won’t fall over if the drawer is closed too hard. Some of our tall vanity units have narrow shelves within the doors. These are the ideal place to keep smaller items, such as bottles and jars that could get lost in a cabinet."

There is an increasing range of tall single-door cabinets or two-door centre units on the market with some now providing a USB charging point so customers can charge their phone while they shower.

The STAGELINE furniture range from Keuco will add a central design focus with its open, illuminated storage compartment and warm white LED lighting with 3,000 Kelvin is controlled externally via the room switch. Practical equipment features include the power socket integrated in the compartment and the USB and USB-C charging point

Hardworking bathroom storage can not only be functional and provide a practical solution to keep bathrooms clutter free, but can be an integral part of creating a stylish and contemporary space.

The Laufen Lani 800mm 2 drawer vanity unit and matching Lani 1650mm single door tall cabinet, both in a Wild Oak finish offer a stylish solution providing maximum storage. Available in a range of sizes and finishes includes Glossy White and Traffic Grey

Scavolini's new Lido Collection is available in Comodoro Green and Morocco Red and features a vanity unit with slatted and plain door alongside a tall cabinet with a combined smoked glass panelled door that showcases the contents inside

Tags: bathrooms, features, hardworking storage, vitra, crosswater

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