VitrA Bathrooms has announced its debut at this year’s InstallerSHOW with what it says will be a 'striking and entertaining stand, jam-packed with industry experts, product innovation and fun', supporting the Bathroom Manufacturers Association (BMA) theatre. InstallerSHOW is taking place in Hall 5 at the NEC Birmingham from 27th-29th June 2023.
Senior channel marketing executive Lucy Holland, said: “We are excited to be exhibiting at the UK’s largest event for professionals in heat, water, air, and energy technology. We have created an exhibition area that showcases our comprehensive range of feature-rich and cost efficient behind-the-wall solutions, including our new frames and concealed cisterns – all in an informative and engaging way.”
Bathroom installers visiting the stand will not only get hands-on with the new VitrA frames and concealed cisterns, which are arguably one of the easiest to install on the market, but can also learn more about VitrA’s award-winning V-Care Smart shower toilets as well as VitrA Aquacare WCs that provides toileting with the convenience of a built-in bidet. Additional product highlights include the Vitrus frame, which provides the perfect retrofit solution for wall-hanging WCs, and the striking Origin brassware collection.
To complement the product launches, VitrA has devised a basketball court on the stand, complete with a toilet seat basketball hoop. Anyone who succeeds in shooting three hoops can try and crack a safe containing a pizza oven from Ooni – the Fyra 12, with basketballs on offer whether the safe is cracked or not!
Plumbing influencer James Lawrence, the lead reviewer and advice guru from Plumberparts, is on the stand on Tuesday and Wednesday. At the show, he will participate in VitrA's industry survey, where every participant will receive an extra mini gift.
Lucy Holland added: “No matter the market our visitors operate in, we have a solution for all things bathroom, designed beautifully, tested thoroughly, and certified appropriately. We look forward to a busy fun-packed few days.”