A new report, conducted by Salience Search Marketing, has named CTD Tiles as the UK’s fastest-growing online tiles brand.
The latest six-month analysis of the tiles industry looked at 11 crucial performance indicators, including year-on-year visibility, search volume trends and brand awareness. By analysing the number of monthly searches for each brand and combining this with search trends across the last 3 months vs the past year for each brand, the report reveals the biggest tile brands that have seen the largest organic growth.
With 18,100 brand searches per month and an 8% increase in searches over the past 3 months, CTD Tiles was found to be the market leader for online organic growth.
Fired Earth was the second fastest-growing online brand in the sector with over 18,100 brand searches per month and a 7% increase in interest. Next came Johnson Tiles, followed by Direct Tile Warehouse, with Stokes Tiles named the fifth fastest-growing online tile brand.
The report found that there had been a 1% increase in overall organic growth within the industry.
Brett Janes, managing director at Salience Search Marketing, said: “In a landscape where the demand for tiles hasn't seen a significant increase, there's still a notable growth within the sector, highlighting the enduring relevance of tiles in homes and businesses, even in the face of tightened budgets.
“With CTD named as the top emerging tiles brand to see the biggest growth in online visibility, it’s crucial for other brands within the sector to focus on strategy and boost their social media presence.
“Overall, building a strong following and online presence across multiple channels becomes crucial in driving sales and capitalising on the expanding market demand.”