Bathroom manufacturer VitrA will be making its return to KBB Birmingham 2024, showcasing its sanitaryware, brassware and bathroom furniture. With a large presence, on stand C64, the company says it will be exhibiting products from across its portfolio, including the Sento, Valarte and Root ranges, VitrA tiles and a host of new launches.
A contemporary new addition is VitrA’s M-Line range of furniture and washbasins. The M-Line Collection consists of two distinct styles of furniture: M-Line Edge and M-Line Pure. M-Line washbasins combine vertical lines with soft corners and feature a fluid design language with details ranging from overflow holes to waste covers. Available in white ceramic high gloss in a range of sizes, the collection offers a choice of configurations.
Also being shown for the first time in the UK, is the 'world’s first 100% recycled ceramic washbasin', which it says will offer designers and specifiers a solution for briefs where sustainability and the circular economy are key drivers. The basins are available in 5 different shapes, each with soft, curved edges in a matt clay beige finish, creating a modern aesthetic that's well-suited to both commercial settings and residential spaces.
VitrA’s new Suit tap Collection (pictured) is a range of bathroom fixtures in an exquisite colour palette, carefully curated to harmonise seamlessly with a bathroom’s aesthetics. Taps and thermostatic showers are available with a side or top handle in chrome, glossy black, soft gold, and soft copper. Finally, VitrA’s V-Box and new range of frames are easy to install behind the wall solutions, designed with the installer in mind.
For a total solution, VitrA Tiles will also be exhibiting with a dedicated space that showcases the latest products, colours and trends, at stand D60.
Steve Breen, MD at VitrA, said: “We can’t wait for this year’s show, as we’ve got an amazing story to tell in terms of our new products and how we are working closer than ever with our independent retailers. Our stand has something for everyone. In addition to discovering our latest product launches, visitors can explore a wide number of roomsets, with a huge range of products, expertly curated to meet a wide range of design choices. We also have an area dedicated to the more specific needs of the installer and housebuilder."
