Bathroom manufacturer VitrA has expanded its UK and Ireland team with the appointment of Ruth Davies as its senior marketing manager. With over 20 years of multi-sector experience, Ruth will oversee the strategic development of marketing activity for the company, to drive growth, develop customer relationships and deliver initiatives across all channels.
Ruth brings with her a wealth of experience in marketing strategy, leadership and brand development, having most recently held the position of lead strategist at marketing consultancy, Perfectly Picked. Her experience spans a variety of brands for which she has spearheaded initiatives including working closely with the trade marketing team at Electrolux for 10 years. Ruth has also worked with the independent retail, merchant and housebuilder channels to deliver key marketing initiatives and campaigns.
Ruth said: “I’m delighted to join VitrA and be part of a brilliant leadership team who are focussed on supporting the business during its next phase of growth. I’m proud to represent the world-class VitrA brand that keeps on top of trends with quality products which place the end user and installer firmly in mind.”
Steve Breen, VitrA’s managing director, said: “We’re thrilled to welcome Ruth to the VitrA family. With her vast breadth of industry and marketing knowledge and expertise, coupled with her energy, Ruth will be a real asset to the company.”