Hotpoint has partnered with Youreko in what it says is an effort to help consumers understand the financial benefits of investing in efficient appliances. Youreko’s energy savings tool, which is now embedded across Hotpoint’s website, rates products according to their running costs and demonstrates an appliance’s lifetime energy financial savings.
By presenting energy efficiency in financial terms, the Youreko tool makes it easy for consumers to compare the energy savings of different products. A button is shown for each product which displays the rating Youreko has given an appliance, as well as the amount of money they can save on their energy bills by purchasing that particular appliance, when compared to the least efficient like-for-like product in the market. While initial savings are based on the national average, clicking on the button allows consumers to personalise their usage and electricity costs, which displays energy savings tailored to their personal circumstances. Recommendations are also made in the tool when similar products are found that are less expensive to run. This is done by comparing the prices and lifetime running costs of all products on the website, to identify alternatives that will save money.
Kimberley Garner, Hotpoint brand manager, commented: “Hotpoint is committed to creating appliances that ensure efficient resource consumption, reducing running costs and helping consumers to care for what matters most to them. Youreko is an excellent tool that helps consumers to make an informed decision when purchasing a new appliance.”
Youreko’s founder, Patrick Verdon, said: “We’re thrilled to be working with Hotpoint to help people make better energy choices. When a sustainable purchase leads to a clear financial benefit in energy savings, it’s a win-win situation for the customer and the environment.”
