Haier Europe says it is gearing up to return as a 'frontrunner' at EuroCucina 2024 / FTK – Technology For the Kitchen, from 16th - 21st April in Rho Fiera, Milan. The event will mark a significant milestone in Haier Europe’s mission to connect with its target audience, showcasing the latest innovations from Haier and the new solutions from Candy in a space conceived by the Group to fully immerse visitors in a 'next-level home experience, characterised by design, customisation, and new technological paradigms'.
In a 1000sq m exhibition area – stand D24-D25 in Pavilion 4 – Haier Europe will reveal projects dedicated to creating a home environment where connected ecosystems integrate into a comprehensive platform, becoming the cornerstone for maximising energy efficiency in the house. Reducing energy consumption during the products’ use phase and transition to low carbon resources is one of Haier Europe’s main missions, and the Group says connectivity and IoT are the best allies able to drive better choices for environmental performance and product durability.
In order to realise this mission, the comprehensive kitchen management system, along with all household appliances, can be easily managed with the hOn app, the digital platform that allows the management of the Group’s products. Connecting a refrigerator or an oven to the app ensures a versatile product that offers customisation possibilities, access to a multitude of additional functions, achieving new levels of energy savings and the simplification of daily routines with just a few taps.
"Returning to EuroCucina as a leader means not only providing innovation, but also offering revolutionary visions of living and inhabiting a domestic space that is very important in people's lives," said Gianpiero Morbello, head of brand & IOT Haier Europe. "This is the perfect opportunity to showcase our proposals for customisation and versatility through cutting-edge solutions, characterised by meticulous attention to design and to details that reflects onto the consumers, starting from the creation of the appliance."
