Caesarstone has opened an experiential 'concept house' in Tel Aviv, which it says is a destination where 'inspiration and technology meet'. The space has been designed by architects Baranowitz + Kronenberg, and is said by the brand to be the first of its kind.
Customers can use smart scanners to save their favourite designs, as well as an interactive design station to help them visualise their ideas. Design experts are on hand for them to consult about their visions, and they can even take a visual simulation of their kitchen design away with them if they desire.
A full slabs gallery showcasing every Caesarstone collection enables customers to get a real sense of the products, and a materials library helps them to mix and match combinations of colours to see what works.
"As an industry leader, Caesarstone encourages innovation and sets industry trends through its unique textures, finishes and radical new surface designs. Mirroring this cutting-edge, experiential approach, B+K’s design concept pushes beyond the traditional retail function to consider the emotions, senses, and holistic experience of its guests," the company said.