Luxury appliance brand Gaggenau presented 'The Elevation of Gravity' at Fuorisalone 2024. This installation, hosted at Villa Necchi Campiglio from April 16th to 21st, offered a 'unique spatial experience' while inviting the architecture and design community to connect and share insights.
Crafted within Villa Necchi's glass pavilion, 'The Elevation of Gravity', a concept developed with the creative agency Anomaly Berlin, was said to be more than simply an exhibition, but rather 'a manifestation of Gaggenau's timeless allure'. Enveloped in a semi-transparent fabric, the pavilion was divided into 2 contrasting yet interconnected spaces representing the equilibrium between what exists and the aspiration for more.
One pole featured a communal hub showcasing current appliances, while the other unveiled the brand's latest product launches in a visionary display. Spanning 1100sq m, the installation featured The Essential Induction, the new generation of cooling and a first look at the next Gaggenau icons, pictured here.
