Haier Europe appoints Junmin Shen as the new chief financial officer

Haier Europe has appointed Junmin Shen as the company's new chief financial officer and part of Haier Europe's senior leadership Team.

In this role, he will lead Haier Europe's Finance organisation, driving strategic financial planning, performance management, and supporting setting strategic priorities that contribute to our business growth.

Junmin Shen said: “I am proud to join Haier Europe, a company recognized for its strong innovation culture, operational excellence, and customer-centric vision. I look forward to working with the leadership team to support the company’s strategic ambitions and contribute to its continued growth across the region.”

He brings over 2 decades of international experience in corporate finance, M&A, and strategic transformation across leading industrial and multinational organizations. He replaces Nitin Gupta, who will leave Haier Europe to continue his career outside of the Haier Group.