Bath, shower tray and washbasin manufacturer, Bette GmbH & Co. KG has announced 2 key management appointments to further strengthen international sales and project business.
Markus Maedje has joined as head of international sales, responsible for the support, development and management of all markets outside of Germany, including the UK. He will focus on the strategic development and organisation of international sales activities, and brings a deep understanding of the contract and retail business, having previous roles at Duscholux and Grohe. He commented: “My primary goal is to further expand Bette’s international presence and open up new market potential.”
Tobias Mehlsam has joined the Bette management team as head of national/international project business. Project business has become increasingly important to Bette in recent years and, in this newly created position, Mehlsam will assume overall responsibility, managing operational and strategic development. Mehlsam has extensive experience in marketing, technology and purchasing, gained at companies including Hasenkopf and Dupont.
Bette MD Thilo C Pahl said: “These 2 appointments are part of Bette’s strategy to continue to grow both nationally and internationally. With their experience, both managers will make a significant contribution to further strengthening the Bette brand and developing new market opportunities.”
Pictured: Markus Maedje, left, and Tobias Mehlsam, right.
