Grohe, a leading global brand in the bathrooms market, has joined the Bathroom Manufacturers Association (BMA). Grohe has been part of the strong portfolio of Japanese brand, Lixil, since 2014. Primarily manufacturing in Germany, the Düsseldorf-based company, which has a UK base in Heathrow, supplies a broad range of complete bathroom solutions.
The BMA says that the addition of Grohe to its membership roster comes at an important time for the association. At the end of 2020 it welcomed Duravit AG as a new member, and last month, it passed the milestone of over 50 full members. It also has 20 affiliate members ranging from SMEs to multinational corporations. It revealed that the further inclusion of a well-known brand will help to amplify the association’s voice as it seeks to influence Whitehall and navigate new post-Brexit business rules.
BMA chief executive, Tom Reynolds, said: “Grohe is a very familiar bathroom brand that we’re proud to welcome into membership of the BMA. The company pursues values of quality and sustainability, which correspond directly with the association’s priority areas.”
“After a year that has presented both challenges and opportunities for the bathroom industry, we’re very pleased to be joining the BMA and look forward to working with Tom and the team,” said Raj Mistry, leader marketing UK, Lixil EMENA. “The association is also tackling head on some difficult issues around sustainability and product compliance, and Grohe is keen to support that positive work”.