Flair Showers is launching its Flair PRO Essential Collections, a range of products for trade professionals, on stand 4D20 at this year’s InstallerSHOW, which opened its doors this morning at the NEC in Birmingham. Throughout the three-day show, now running until 27th June, the company will also be revealing its new ‘VAN’ campaign.
Designed specifically with bathroom installers in mind, Flair PRO Essential Collections features an extensive selection of shower enclosures, wetrooms, and bathscreens, and aims to provide a showering solution for every customer. Flair says the new collection embodies its commitment to providing installers with the confidence that its showering solutions are quick and easy to install, boast stylish designs with high build quality and are backed by Flair’s 20 year guarantee.
Exclusively launching at InstallerSHOW 2024, the new Verve PRO range is an easy-fit shower door, which Flair says is designed to be the Installers Choice. Verve PRO features a Click Fit PRO assembly system that is engineered to make life easier for installers.
Flair Showers is inviting all installers and trade professionals to get hands-on with the new range and experience the easy installation for themselves in its demonstration area at InstallerSHOW. It will also be hosting a competition to see who can install a Verve PRO shower door in the fastest time.
Visitors will be the first to see the Flair PRO campaign, launching at the exhibition, and can pick up a new brochure. The VAN project communicates the values behind the Flair PRO Essential Collections and the appreciation that Flair has for skilled trade professionals.
Sarah O’Reilly, senior marketing executive at Flair Showers, said: “This campaign aims to show how our innovative solutions are designed to meet their unique needs, making their jobs faster, easier and more efficient.”
Martin Murphy, Flair Showers’ managing director, said: “At Flair, our vision is to produce beautifully designed, expertly crafted showering solutions for every customer, every budget, style and space. Over the past 70 years, we have built upon our expert knowledge of the industry, ensuring we have a comprehensive understanding of our customers’ needs.
“We understand that installers are time-conscious, and want a well-designed, reliable product that they can confidently recommend to their customers. We continue to innovate and introduce solutions for our trade customers that are flawless in design and technically perfect. Installers have been a key focus for the design of our new Flair PRO Essential Collections, ensuring it boasts a contemporary design, utilising high quality materials so that Flair PRO products stand the test of time and provide a true fit-and-forget solution. We are looking forward to displaying our new range and sharing our VAN campaign with installers at the exhibition.”
