Under the theme 'Reconnecting, Innovating, Growing', Neolith held its EMEA Summit 2024 in Castellón from 26th to 28th June, which was attended by clients, and regional teams from more than 30 countries in Europe, the Middle East and Africa. The event lasted 3 days and was attended by more than 200 people. During the conference, the results that Neolith has experienced during the first half of the year were presented, as well as the company's strategic lines for the second half of the year, with the aim of further consolidating Neolith's business plans, and continuing to drive its growth in the EMEA region.
While continuing to expand its network of distribution centres, both in Spain and internationally, Neolith is relying heavily on a network of distributors and partners to continue implementing the brand globally. One of Neolith's values is the creation of alliances, which are essential to increase the brand's success through the exchange of ideas, and the achievement of common objectives. The conference included presentations, work sessions with the teams and partners, and sales strategy sessions between clients and the company itself.
During the meeting, the attendees were able to learn about the new line of silica-free products that Neolith has recently launched in Australia – Neolith for a New Era. A new product line that does not contain crystalline silica in its formulation, thus closing the circle by taking care of its entire value chain.
In addition, Neolith partners had a first-hand and exclusive look at the new Atmosphere product range, a launch that Neolith plans to present globally in July. The launch campaign will add 4 new models to the Neolith portfolio, thus expanding its catalogue of collections by means of new product typologies that will add value to the already wide range of products offered by the brand.
Commenting on the summit, Jesús Ayarza, CEO of the Neolith Group, said: "We are proud to have held this meeting, which represents the strengthening of our company with essential allies for our business, with whom we continue to collaborate to continue to raise our brand and maintain our leadership in the market. Because together we turn challenges into opportunities for success, and all of them are undoubtedly part of Neolith's success. This drives us to continue working in the future in a very optimistic way."
